A clear strategy. Thoughtful execution. Continuous improvement.
Good marketing work starts with the right questions, not a predetermined list of deliverables.
Whether you need a focused SEO project, ongoing content support or a custom AI workflow, you'll always know what we're doing, why it matters and what comes next.
Choose the engagement that fits.
Every project is scoped and priced individually once we've talked through your goals.
SEO audit and opportunity plan
For teams that need direction before investing in more content.
We review your existing content, keyword opportunities, search results and competitors to find the areas with the strongest potential.
You receive
- An assessment of your current content and SEO opportunities
- Prioritised keyword and content recommendations
- A practical roadmap for next steps
- Clear recommendations on what to improve, create or drop
The final scope depends on your website, markets and goals.
SEO content project
For teams that need strategy turned into deliverables.
A defined content initiative, from initial research to briefs, copy and optimisation recommendations.
You receive
- An agreed scope and content plan
- Research and deliverables tailored to the project
- Editorial standards and quality checks
- Recommendations for publishing and ongoing optimisation
AI content workflow development
For teams that want to improve how content gets made.
We map your current process, find the repetitive tasks and design an AI-assisted workflow that fits your team.
You receive
- A workflow assessment and implementation plan
- Structured prompts, agents or templates, as agreed
- Knowledge-base and guideline integration where useful
- Defined quality checks and review steps
- Documentation so your team can use and maintain the workflow
Ongoing content partnership
For teams that need consistent, experienced support.
An ongoing engagement can combine SEO research, content production, editorial coordination, optimisation and reporting. We agree priorities and capacity together, then adjust as performance and business needs change.
What to expect from working together
Direct collaboration
You work directly with me, from the first conversation to delivery. Communication is straightforward, and decisions stay close to the work.
Research before recommendations
Recommendations come from your goals, audience, market and the evidence available, not a recycled checklist.
Clear deliverables
We agree what will be delivered, what's out of scope, and what information or access the work needs.
Measurement that informs decisions
Where data is available, we use it to understand performance and improve the next round. SEO outcomes depend on many factors, so I focus on transparent analysis, not guaranteed rankings.
Four steps, every time.
Discover
We discuss your goals, existing processes, constraints and the challenge you want to solve.
Define
I prepare a proposal with the recommended scope, deliverables, timeline and investment.
Deliver
We do the agreed work, with feedback and collaboration at the right stages.
Review
We review the deliverables and, where relevant, performance data to decide the next steps.
Let's start with the problem you're trying to solve.
You don't need a complete brief. A clear explanation of your goals and current challenges is enough to start the conversation.